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Google Local Service Ads Bidding

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Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of leads, especially if you’ve noticed a dip recently.

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SEO Strategies You Need to Know in 2019

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As we have reached the second half of 2018, there are more search engine optimization (SEO) strategies than ever before. Some sources will give you a handful of strategies while others will give you hundreds. This is greatly due to the fact that, in addition to individuals having more ways to search, SEO changes more…

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A Brief Breakdown of the GDPR (and How We’re Taking Action)

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A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018. While this (at the time of this writing) applies primarily to member states of the EU, it is important that…

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3 Things Your Competitors Can Teach You About Brand Awareness

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Every business has its own strengths and weaknesses, which is why closely watching your competition isn’t always necessary or a good use of your time. If you’ve noticed your competitors popping up more frequently online and off, however, chances are you could learn a thing or two from them regarding brand awareness. 1. Impressions Matter…

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Understanding and Avoiding Phishing Scams

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Phishing scams are nothing new in the world today, and with advancements in technology growing exponentially, it’s no surprise that scams of all types are increasing in their sophistication and quantity. While many of them have relied heavily on scare tactics and providing vague “details” to target victims, nowadays the challenge in spotting them often…

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SEO Basics: A Beginner’s Guide to RankBrain and SEO Strategies

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SEO, or search engine optimization, is nothing new to the online world. For years now, ranking in search results organically has been something websites (businesses, blogs, stores, and more) have worked hard to do. For online users, search engines are often the starting point for whatever it is they are looking for. Whether it’s a…

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Web Accessibility Basics

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We often hear how the web is constantly changing and evolving. One aspect of the web steadily coming to the forefront is web accessibility. You’ve likely heard the term and about some of the elements that make up an accessible friendly website, but there is a lot to it. In this article, we’ll go over…

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Why is Yelp Banning My Company Reviews?

Concerned local business owner on his laptop.

Yelp’s review filtering is nothing new. It’s been around for some time now. Lately, however, more businesses are finding their reviews marked as “not recommended” by the automated “recommendation software” Yelp uses. Every week we hear from clients who are asking: “Why is Yelp banning my reviews?” If you’ve encountered this issue, here are some…

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What is NAP Consistency?

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What Does NAP Stand For? NAP is an acronym that stands for “name, address, phone” and is critical when it comes to local SEO. The individual pieces that make up NAP have been important for a long time, however, ensuring your business is consistent across digital platforms and the web is more important than ever.…

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3 Reasons to Use Social Media for Business

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When it comes to social media for business, the options can be overwhelming. What do you focus on? Where do you start? How do you use it? Social media has the biggest impact when it’s used intentionally and different platforms can help you connect with your audience in different ways. In this post, I’ll help…

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