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Don’t Stress Over First Page Rankings

Click Image to Enlarge There is a great paradigm shift in the world of the internet––from developers to SEOs and everyone in between. We used to beat each other over the head with FIRST PAGE RANKINGS! We used to beat you over the head with FIRST PAGE RANKINGS! And you used to beat us over…

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SEO Strategies You Need to Know in 2018

As we have reached the second half of 2018, there are more search engine optimization (SEO) strategies than ever before. Some sources will give you a handful of strategies while others will give you hundreds. This is greatly due to the fact that, in addition to individuals having more ways to search, SEO changes more…

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A Brief Breakdown of the GDPR (and How We’re Taking Action)

A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018. While this (at the time of this writing) applies primarily to member states of the EU, it is important that…

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3 Things Your Competitors Can Teach You About Brand Awareness

Every business has its own strengths and weaknesses, which is why closely watching your competition isn’t always necessary or a good use of your time. If you’ve noticed your competitors popping up more frequently online and off, however, chances are you could learn a thing or two from them regarding brand awareness. 1. Impressions Matter…

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Why is Yelp Banning My Company Reviews?

Yelp’s review filtering is nothing new. It’s been around for some time now. Lately, however, more businesses are finding their reviews marked as “not recommended” by the automated “recommendation software” Yelp uses. Every week we hear from clients who are asking: “Why is Yelp banning my reviews?” If you’ve encountered this issue, here are some…

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What is NAP Consistency?

What Does NAP Stand For? NAP is an acronym that stands for “name, address, phone” and is critical when it comes to local SEO. The individual pieces that make up NAP have been important for a long time, however, ensuring your business is consistent across digital platforms and the web is more important than ever.…

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3 Reasons to Use Social Media for Business

When it comes to social media for business, the options can be overwhelming. What do you focus on? Where do you start? How do you use it? Social media has the biggest impact when it’s used intentionally and different platforms can help you connect with your audience in different ways. In this post, I’ll help…

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Facebook logo on mobile phone.

How to Automatically Respond to Messages on Facebook

Facebook Messenger has evolved quite a bit since it was first introduced. It has gone from a solely in-browser feature to a popular app used by individuals in addition to (and sometimes in replace of) traditional text messaging and calling. Messenger is now a feature your business can use to connect with users in a…

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Hook in a credit card on a keyboard to represent a phishing scam.

Understanding and Avoiding Phishing Scams

Phishing scams are nothing new in the world today, and with advancements in technology growing exponentially, it’s no surprise that scams of all types are increasing in their sophistication and quantity. While many of them have relied heavily on scare tactics and providing vague “details” to target victims, nowadays the challenge in spotting them often…

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Empty subway terminal.

Make Sure Your SEO Isn’t MIA

Search engine optimization (SEO) is an internet marketing strategy used to affect a website’s visibility in a search engine’s unpaid results. These results are often referred to as “natural”, “organic” or “earned” results. An SEO strategy is one of the building blocks of your internet presence today. Without proper SEO in place your site could…

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Person holding a mobile phone.

It’s Good to be Mobile-Friendly

On April 21, 2015 Google Search expanded its use of mobile-friendliness as a ranking factor in mobile searches. Some referred to this as “Mobilegeddon”. As a followup, Google recently increased the importance of a mobile-friendly site on March 16, 2016. This leads us to believe that having a mobile-friendly site will continue to become more…

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