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First-Party Reviews vs Third-Party Reviews: What They Are and Why They Matter

Before We Start… Before we get into first and third-party online reviews, let’s take a quick look at exactly what they are. First-Party Reviews: reviews collected and presented on your own website. Third-Party Reviews: reviews collected and presented on a third-party website, such as a directory listing or social media profile. Back In The Day…

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Google’s Mobile-First Indexing

Each year, more and more people are using their mobile devices to search for the things they need. Google has recognized this trend and is beginning to experiment with mobile-first indexing. This means that they will look first for a site’s mobile version. If one is found, Google will index that version of the site…

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Scroll is the new black.

Scroll is the New Black

There are many things to consider when developing a website. One of the main considerations is the layout of content. After all, content is what gives a site meaning and structure. It is the reason people visit. Ideally, a site has information that people want or need to learn about. Above-the-Fold Remember newspapers? Yes, they…

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The Benefits of SSL

The internet can be a very technical place. Part of our mission is to explain the technical aspects in plain English. If you’re interested in the tech side of SSL you can find endless articles with a Google search. If you want to know a little about SSL but MORE about how it can benefit…

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3 Ways Social Media Helps Your Business Stand Out

In more recent years, major businesses and brands have proven that social media can be used as an effective tool to help you create strong connections with your audience, increase credibility, position yourself as an expert and industry leader, and drive sales. Let’s look at some specific opportunities social media provides a business of any…

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3 Ways to Engage Customers

Engaging with customers can be easy, even when you aren’t face to face. Make the most of your online presence by incorporating some easy and effective ways to connect that benefit both you and your customers. Teach Them Something New A little knowledge can go a long way. The internet is a competitive place and…

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Make Sure Your SEO Isn’t MIA

Search engine optimization (SEO) is an internet marketing strategy used to affect a website’s visibility in a search engine’s unpaid results. These results are often referred to as “natural”, “organic” or “earned” results. An SEO strategy is one of the building blocks of your internet presence today. Without proper SEO in place your site could…

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It’s Good to be Mobile-Friendly

On April 21, 2015 Google Search expanded its use of mobile-friendliness as a ranking factor in mobile searches. Some referred to this as “Mobilegeddon”. As a followup, Google recently increased the importance of a mobile-friendly site on March 16, 2016. This leads us to believe that having a mobile-friendly site will continue to become more…

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Google Nest Alerts and How This Affects Your Company

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where homeowners can be being connected directly to a service provider who has been  deemed worthy by Google. In 2019 Nest…

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Paid Search Engine Marketing for Local Service Companies

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google is not the only search engine in town, but given that they have an almost 90 percent market share in…

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How to Improve Google Rankings Through Reviews

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead generation and ranking better in Google — especially if you are a consumer facing business providing a product or service.…

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segmented data.

Why Microsites Are Not a Good Idea

There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not.  Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed into a trend that may or may not help your company. Also, because the internet is a rapidly evolving environment,…

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Current State of Online Search in 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to small business owners. When we talk about online search, we speak generally about all search engines but most often specifically…

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Google My Business News October 2019

No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media, we are very suspicious of anyone who make these kind of guarantees. Of course, most of our clients do amazingly…

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Don’t Stress Over First Page Rankings

Click Image to Enlarge There is a great paradigm shift in the world of the internet––from developers to SEOs and everyone in between. We used to beat each other over the head with FIRST PAGE RANKINGS! We used to beat you over the head with FIRST PAGE RANKINGS! And you used to beat us over…

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SEO Strategies You Need to Know in 2019

As we have reached the second half of 2018, there are more search engine optimization (SEO) strategies than ever before. Some sources will give you a handful of strategies while others will give you hundreds. This is greatly due to the fact that, in addition to individuals having more ways to search, SEO changes more…

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A Brief Breakdown of the GDPR (and How We’re Taking Action)

A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018. While this (at the time of this writing) applies primarily to member states of the EU, it is important that…

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