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living room with bright windows.

Google Nest Alerts and How This Affects Your Company

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where homeowners can be being connected directly to a service provider who has been  deemed worthy by Google. In 2019 Nest…

Read More
growth in the winter.

Paid Search Engine Marketing for Local Service Companies

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google is not the only search engine in town, but given that they have an almost 90 percent market share in…

Read More
Large group of glowing elements falling down the urban concrete stairs.

How to Improve Google Rankings Through Reviews

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead generation and ranking better in Google — especially if you are a consumer facing business providing a product or service.…

Read More
segmented data.

Why Microsites Are Not a Good Idea

There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not.  Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed into a trend that may or may not help your company. Also, because the internet is a rapidly evolving environment,…

Read More

Current State of Online Search in 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to small business owners. When we talk about online search, we speak generally about all search engines but most often specifically…

Read More
review stars.

Google My Business News October 2019

No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media, we are very suspicious of anyone who make these kind of guarantees. Of course, most of our clients do amazingly…

Read More
woman stressing out over google search results

Don’t Stress Over First Page Rankings

Click Image to Enlarge There is a great paradigm shift in the world of the internet––from developers to SEOs and everyone in between. We used to beat each other over the head with FIRST PAGE RANKINGS! We used to beat you over the head with FIRST PAGE RANKINGS! And you used to beat us over…

Read More
Aerial photo of a group of people working around a table.

SEO Strategies You Need to Know in 2019

As we have reached the second half of 2018, there are more search engine optimization (SEO) strategies than ever before. Some sources will give you a handful of strategies while others will give you hundreds. This is greatly due to the fact that, in addition to individuals having more ways to search, SEO changes more…

Read More
EU flag on zeros and ones.

A Brief Breakdown of the GDPR (and How We’re Taking Action)

A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018. While this (at the time of this writing) applies primarily to member states of the EU, it is important that…

Read More
living room with bright windows.

Google Nest Alerts and How This Affects Your Company

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where homeowners can be being connected directly to a service provider who has been  deemed worthy by Google. In 2019 Nest…

Read More
growth in the winter.

Paid Search Engine Marketing for Local Service Companies

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google is not the only search engine in town, but given that they have an almost 90 percent market share in…

Read More
Large group of glowing elements falling down the urban concrete stairs.

How to Improve Google Rankings Through Reviews

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead generation and ranking better in Google — especially if you are a consumer facing business providing a product or service.…

Read More
segmented data.

Why Microsites Are Not a Good Idea

There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not.  Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed into a trend that may or may not help your company. Also, because the internet is a rapidly evolving environment,…

Read More

Current State of Online Search in 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to small business owners. When we talk about online search, we speak generally about all search engines but most often specifically…

Read More
review stars.

Google My Business News October 2019

No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media, we are very suspicious of anyone who make these kind of guarantees. Of course, most of our clients do amazingly…

Read More
woman stressing out over google search results

Don’t Stress Over First Page Rankings

Click Image to Enlarge There is a great paradigm shift in the world of the internet––from developers to SEOs and everyone in between. We used to beat each other over the head with FIRST PAGE RANKINGS! We used to beat you over the head with FIRST PAGE RANKINGS! And you used to beat us over…

Read More
Aerial photo of a group of people working around a table.

SEO Strategies You Need to Know in 2019

As we have reached the second half of 2018, there are more search engine optimization (SEO) strategies than ever before. Some sources will give you a handful of strategies while others will give you hundreds. This is greatly due to the fact that, in addition to individuals having more ways to search, SEO changes more…

Read More
EU flag on zeros and ones.

A Brief Breakdown of the GDPR (and How We’re Taking Action)

A new regulation known as the GDPR, which stands for General Data Protection Regulation and aims to protect European Union (EU) citizens from privacy and data breaches, will go into effect on May 25, 2018. While this (at the time of this writing) applies primarily to member states of the EU, it is important that…

Read More
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