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Should I Decrease My HVAC PPC Ad Spend During Shoulder Seasons?

Do you have a consistent budget year-round for paid advertising on Google, Bing, and Facebook, or rather, does your paid ad spend correlate with your revenue earned? If it’s the latter, kudos to you! You may be thinking “If my business is slow, shouldn’t I be spending and advertising more to fill my schedule?” In…

Read More

Recruiting for HVAC Employees on Social Media

Recruiting for HVAC Employees on Social Media With the ongoing employee shortage in the trades industry, it is critical that your HVAC company utilize creative tools to find skilled workers. Heating and cooling, plumbing, electrical—all these companies have a great opportunity to increase their social media presence as a recruiting resource. Let’s look at how…

Read More
City map with some location tags.

Google Local Service Ads Bidding

Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of leads, especially if you’ve noticed a dip recently.

Read More
living room with bright windows.

Google Nest Alerts and How This Affects Your Company

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where homeowners can be being connected directly to a service provider who has been  deemed worthy by Google. In 2019 Nest…

Read More
growth in the winter.

Paid Search Engine Marketing for Local Service Companies

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google is not the only search engine in town, but given that they have an almost 90 percent market share in…

Read More
Large group of glowing elements falling down the urban concrete stairs.

How to Improve Google Rankings Through Reviews

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead generation and ranking better in Google — especially if you are a consumer facing business providing a product or service.…

Read More
segmented data.

Why Microsites Are Not a Good Idea

There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not.  Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed into a trend that may or may not help your company. Also, because the internet is a rapidly evolving environment,…

Read More

Current State of Online Search in 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to small business owners. When we talk about online search, we speak generally about all search engines but most often specifically…

Read More
review stars.

Google My Business News October 2019

No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media, we are very suspicious of anyone who make these kind of guarantees. Of course, most of our clients do amazingly…

Read More

Should I Decrease My HVAC PPC Ad Spend During Shoulder Seasons?

Do you have a consistent budget year-round for paid advertising on Google, Bing, and Facebook, or rather, does your paid ad spend correlate with your revenue earned? If it’s the latter, kudos to you! You may be thinking “If my business is slow, shouldn’t I be spending and advertising more to fill my schedule?” In…

Read More

Recruiting for HVAC Employees on Social Media

Recruiting for HVAC Employees on Social Media With the ongoing employee shortage in the trades industry, it is critical that your HVAC company utilize creative tools to find skilled workers. Heating and cooling, plumbing, electrical—all these companies have a great opportunity to increase their social media presence as a recruiting resource. Let’s look at how…

Read More
City map with some location tags.

Google Local Service Ads Bidding

Over the last few weeks there have been some changes to Google Local Service Ads that everyone should be aware of. This video will break down the changes and should help improve your number of leads, especially if you’ve noticed a dip recently.

Read More
living room with bright windows.

Google Nest Alerts and How This Affects Your Company

Remember the good old days when customers found your HVAC business with your company website or through a Google search? Well, those days could be quickly fading and giving way to the automated home where homeowners can be being connected directly to a service provider who has been  deemed worthy by Google. In 2019 Nest…

Read More
growth in the winter.

Paid Search Engine Marketing for Local Service Companies

An in-depth explanation of “Pay-Per-Click” and “Google Local Services” ads aka “Google Guarantee” Online search has evolved a great deal in recent years, which of course includes the available options for paid search advertising. Google is not the only search engine in town, but given that they have an almost 90 percent market share in…

Read More
Large group of glowing elements falling down the urban concrete stairs.

How to Improve Google Rankings Through Reviews

People often ask us what they can do to improve their rankings and how to get more leads. There are many answers to this question, but reviews have become a critical piece of both lead generation and ranking better in Google — especially if you are a consumer facing business providing a product or service.…

Read More
segmented data.

Why Microsites Are Not a Good Idea

There are innumerable internet trends out there—some stick, some don’t, some are beneficial, many are not.  Internet marketing is an enigma for people who don’t do it every day, and it’s easy to get swayed into a trend that may or may not help your company. Also, because the internet is a rapidly evolving environment,…

Read More

Current State of Online Search in 2019

There are almost endless things we could say about online search, so in this short blog I’m going to cover a few items that have come to the forefront in 2019 and really matter to small business owners. When we talk about online search, we speak generally about all search engines but most often specifically…

Read More
review stars.

Google My Business News October 2019

No one can guarantee your company will always or even consistently show up first, second or third in search results or the local map listings. With over 20 years of web experience at BxB Media, we are very suspicious of anyone who make these kind of guarantees. Of course, most of our clients do amazingly…

Read More
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