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Regardless of the circumstances, negative reviews are never easy to receive. They come in many forms and it can be hard to know exactly how to respond to them (especially when you don’t believe the review is warranted). The following are common negative review scenarios and ways you can approach them to make the most…

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In more recent years, major businesses and brands have proven that social media can be used as an effective tool to help you create strong connections with your audience, increase credibility, position yourself as an expert and industry leader, and drive sales. Let’s look at some specific opportunities social media provides a business of any…

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Engaging with customers can be easy, even when you aren’t face to face. Make the most of your online presence by incorporating some easy and effective ways to connect that benefit both you and your customers. Teach Them Something New A little knowledge can go a long way. The internet is a competitive place and…

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